Photographer: Helloquence | Source: Unsplash Did you know that the success of your legal firm heavily depends on the marketing you engage in while trying to attract new customers and retain the old ones? It is the road map to success and should be part of your profit maximization strategy year; without it, you are fighting a losing battle. Law Firm Marketing plays a pivotal role in making your presence known to potential clients and maintaining the current ones. The realization that your law firm is a business like any other, and marketing is the only way you can attract and retain clients is the first step in your path to market domination. A sound marketing strategy aims at establishing cordial relationships with clients and should be a continuous process but not a one-off activity. Without a marketing strategy in place, you are fighting a losing battle and will soon be out of business. Marketing is not only a part of the company, but it is the actual business because other aspects...