This article details the reality of timing your social media posting online - especially if you are a lawyer or a law firm. It was originally posted on the Help Lawyer Legal Marketing Platform.
Lawyers tend to engage regularly on social media for the sake of enhancing visibility, boosting engagement, value provision, marketing of their services and for creation of solid connections with prospective clients and other colleagues. Social media offers lawyers the ability to gather and share information regarding law and its practice. In order for you to be the best kind of social media user, you need to offer value through your content, make use of visuals and increase your general engagement.
The timing of your posts is probably the most significant of elements in your social media strategy. In ideal cases, lawyers tend to schedule posting of certain kind of legal content online. This option is not viable for every circumstance or situation. If your social media usage is synced with the time with most audience traffic on your page or profile, then you’re most likely to reach the goals of your strategy.
When is the Best Time to Post on Social Media?
This is a rather tricky question and there is no singular answer that applies to everyone. There are certain rules and tips that you can keep in mind and then apply them keeping in mind, your individualistic legal profile, brand and unique audience. Learn the following to get the timing of your posts right for most effective results:
Determine Optimal Post Time
You need to keep in mind the needs of your social media audience. The peak time of your current clients, past clients, colleagues and referral sources do not have to match and you need to keep up with their needs and interests. You need to spend more time to fully analyze your audience. Think about profiling the audience to understand who they really are and when is the best time for them to be on social media. This can be determined through research and analysis of the kind of information your customer profile is looking for through usage of social media. Make sure to keep the information objective. Think as a third person.
Use Tools
You can make use of technology for the purpose of your social media presence. Tweriod is a tool that helps you analyze your twitter stream. Cyfe.com is a dashboard service that offers the ability to fully monitor the statistics of Twitter, YouTube, WordPress, Facebook and RSS feeds. You have the option of creating your own graphs and charts to understand the information better. Professional social media platforms such as LinkedIn offer Analytics and Page Insights for you to keep track of the traffic being received by your company page. The analysis offers information regarding a certain post, audience, and date along with impressions, interactions, and clicks.
Schedule
To make the entire process of posting effortless and effective, you need to schedule your posts. Tools are available for this purpose in order for your posts to receive maximum visibility. Blogging software generally allows you the ability to do so. Facebook business pages have a similar option for business pages. Tools known for such services include:
Keep the aforementioned tips in mind to gain maximum reach through your posts. In order for you to succeed with your social media marketing strategy, timing is crucial. Make sure to analyze the situation after having posted on your choice of social media platform as well.
Look for new ways of creating the maximum effect at the best possible time.
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