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LinkedIn Lawyers: How Lawyers Can Make Their LinkedIn Profiles Stand Out?



For the professionals of all fields and lawyers as well, LinkedIn is the most powerful social media to showcase themselves and their accomplishments in professional life. But since we are focusing specifically on legal niche, let us remind you that the way you present yourself on LinkedIn greatly impacts the mode of potential clients about you and your law services. ResumeEdge notes: “Your LinkedIn profile, however, is out there on theInternet for all 332 million users to see! This ease of access to information makes it all the more important to have a good profile.” Therefore, as a professional lawyer ever seeking to increase clientele, it should be the main part of your law firm's online marketing strategy to cleanly and elegantly showcase the profiles of each lawyers working at the law firm for all the potential audience out there. How can you do it effectively? Read below some of the major steps to make your lawyer profile stand out among the rest on LinkedIn.

Crucial Things To Make A Lawyer Profile Stand Out At LinkedIn


First Things First: Is your Profile Complete and Professional in Appearance?


So, have you given your LinkedIn profile a second look so far? Because of the fact that LinkedIn uses highly text-based profiles, it is crucially important that the content must be written professionally and without any slight errors in structuring. The photo on your profile should only be the professional one that remarkably represents your business approach with no extra fanciness. 

Also, make sure that while you try to add as much info about yourself and your certifications, recognitions, and accomplishments professionally, just avoid overdoing and making things difficult for the reader to read. Remember, simplicity is always an integral part of beauty so mix everything wisely for an elegant display.


“Summary” is Key to Sales


“Never undermine the power of a LinkedIn profile summary,” creatively said by the “Help Lawyers!, renowned legal marketing and networking firm. The idea here is to write a grammatically succinct and professionally appropriate summary describing you as a highly confident legal practitioner in your expertise. What points should be included in a proper LinkedIn profile summary? Well, it should showcase brilliantly your values, achievements, wins, losses, and your passions.


Have you Taken Care of your Profile Tagline Properly?


After your name, the second most important thing in your LinkedIn profile is the tagline that clearly appears in search results conducted whether on LinkedIn or search engines. Therefore, it makes sense that the tagline of your law profile should be compact yet highly descriptive and compelling at first sight. What’s the ingredient of creating such a profile tagline? Use professional tone keep it minimal but do not forget to include that curious element in it which will make your audience to know more about you, and that is also the goal of a tagline as well.


Adhere to Local Laws regarding Legal Marketing


Each and every country has some specific laws concerning how law firms and lawyers should market themselves on the web, specifically the social media sites like LinkedIn, Facebook, Twitter and etc. Under the US legislation, lawyers have a strict legal responsibility when it comes to marketing themselves and their law firms online. The regulations can be read here on one of our articles “Social Media Compliance for Law Firms.”

So, adhere to these main tips and increase the overall clientele to your law business via LinkedIn.
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